Yay! Name’s are finally on something!
In a world without candy, things get pretty scary. These Halloween treats are making kids sick. Literally! They’re trying veggie-flavored treats as an altern…
There’s no way this spot could ever have run, but to their credit, the team didn’t try to hide the fact that it was spec.
Although the spot is wonderfully executed, the idea is silly and juvenile, and it has nothing at all to do with Lux.
If you plan to invest the time and energy needed to pull off a spec ad, you should hold yourself to the higher standard of saying something that’s actually relevant to the brand. Otherwise, people might question whether you have the judgement and discipline needed for success on big global assignments.
Source: Ads of the World
Production Company: Filmakademie Baden-Württemberg
Creative Directors: Andreas Bruns, Gunnar Heuwold
Director: Andreas Bruns
Director of Photography: Simon Drescher
Executive Producers: Andreas Bruns, Susanne Kultau
Producers: Carmen Giesing, Nathalie Kraft
Editors: Andreas Bruns, Philipp Ostermann
Compositing / Grading: HARVEST Digital Agriculture
Production Design: Cosima Vellenzer
Composer / Sound design: The German Wahnsinn Team
Whoever declared bus backs as an advertising media is both a genius and an asshole. If the initial idea isn’t killed by the client- you can always rely on a bus back to slaughter it for you.
Ok. The guy is just an asshole. There is no genius in bus backs.
Don’t worry about people stealing your ideas. If your ideas are any good, you’ll have to ram them down people’s throats.
—Howard Aiken (via theonlymagicleftisart)